Results, not reports.
Selected work from recent advisory engagements and from leading insights and analytics inside global brands. Each case sets out the context, the challenge, the approach and the measured result.
Global SaaS knowledge-management platform
Redefining Product Strategy for a Global SaaS Knowledge-Management Platform
14in-depth interviews with senior insights buyers, leading to 2 AI personas for product development
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Big Five consultancy · global FMCG client
Designing a Future-Proof Insights & Analytics Function for the AI Era
60+FTE function redesigned: skills, structure and governance
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Shell
From Firefighters to Firestarters: Strategic Data Storytelling at Shell
−40%escalations from misaligned expectations, after one session
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Reckitt · Centre of Excellence
Consumer Data Hub: Boosting Efficiency with Insights & Foresight Capability
£1Mannual cost reduction, with faster and better insight
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Reckitt · Centre of Excellence
A True Digital Transformation: Insights Efficiency at Scale
c.30%cost savings from one global insights platform
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Reckitt · Durex
Revolutionising Brand Equity: Brand Value Creation for Market Leadership
85+ → 1brand equity trackers unified across 60 markets
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Reckitt · Nurofen
Driving Customer-Centricity Through Innovation with Advanced Analytics
+30bpsmarket share in five months, ahead of forecast
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Reckitt · Centre of Excellence
Consumer Data Hub in Action: Spotting Sustainability Trends
+12%sales uplift from eco-friendly variants
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Mondelēz International
Unlocking Category Growth Through Demand-Centric Insights
USD 170Minnovation pipeline identified across Latin America
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Global entertainment brand
Valuing Brand Passion to Guide Investment
6 → 1data sources joined into one investable fan value
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Some client names are withheld and some figures altered for confidentiality.